Kellogg's Frosted Flakes, also known simply as Frosties, is a breakfast cereal first introduced by the Kellogg Company. It consists of corn flakes "frosted" or coated with sugar. The "Frosted Flakes" name is used by Kellogg's in United States and Canada. The cereal was first introduced in 1952 as Sugar Frosted Flakes. The word "sugar" was dropped from the product in the 1980s during a time when many cereals dropped "sugar" from their titles.Their moto is "Their Great".
"Frosted Flakes", by itself, is purely a description of the product. As a result, that term cannot be trademarked and can be used by any company making a similar product. By contrast, "Kellogg's Frosted Flakes" and "Frosties" are registered trademarks in their respective markets.